В этой книге автор Рейд Хоффман, лауреат премии New York Times, представляет вам свой новый труд.
Книга “Blitzscaling” написана для молодых предпринимателей, которые хотят добиться успеха в своей компании. Вы узнаете, как создать успешный стартап, используя опыт таких компаний, как Apple, Cisco и Google. Книга содержит множество практических советов и кейсов, которые помогут вам развивать свой бизнес.
Электронная Книга «Blitzscaling» написана автором Reid Hoffman в году.
Минимальный возраст читателя: 0
Язык: Английский
ISBN: 9780008303655
Описание книги от Reid Hoffman
Foreword by Bill GatesFrom the authors of New York Times bestsellers, The Alliance and The Start-up of You, comes a smart and accessible must-have guide for budding entrepreneurs everywhere.Silicon Valley is renowned for its striking number of businesses which have grown from garage start-ups into global giants; Apple, Cisco, Google, HP and Intel to name a few. But what is the secret to their outstanding success? Hoffman and Yeh explain that it’s simple: they’ve learnt how to blitzscale.Featuring case studies from numerous prominent tech businesses such as AirBnB and WeChat, this book offers a specific set of practices for catalysing and managing dizzying growth in bourgeoning start-ups. Prioritising speed over efficiency in an environment of uncertainty, Blitzscaling illustrates how businesses can accelerate to the stage in a company’s life cycle where the most value is generated. Using the framework provided by Hoffman and Yeh, readers will learn how to design business models which simultaneously support growth at a furious pace and capture the market, as well as how to navigate the necessary shifts in strategy needed at each level of scale.
