"Rethinking Culture and Health Communication: Promoting Well-Being in the Digital Age" by Elaine H. Hsieh draws on various theoretical perspectives (including culture, gender, media, and communication) to discuss how cultural factors influence individuals' health outcomes and health messages that are disseminated in popular forms.
The book explores these topics through several unique case studies and conversations with diverse stakeholders. It highlights the ways in which cultural values, stereotypes, and norms can shape communication and language usage, including those relating to health communication. The insights gained through this exploration help explain behaviors such as why certain cultures engage in medical myth-busting, dispelling misinformation, getting timely medical care, seeking alternative remedies and self-medication, or forgoing it altogether.
As a medium integrating culture and health messaging, social media functions as an important tool in fostering civic engagement in citizen health monitoring programs and community-centered public health initiatives. Thus, this book adds a novel dimension to understanding cultural variations in health literacy and health behavior, potentially yielding practical, interdisciplinary solutions for designing culturally congruent and contextually-relevant health information campaigns. Ultimately, the books questions about cultural factors in health communication call for multi-sited, integrative, and transdisciplinary investigations across disciplines that center on voices of people, as opposed to information resources.
#учебная литература
